The yMBA.
For founders and marketing teams who need YouTube to actually pay off — not just exist. Six weeks, live, applied to your channel every week, with the team that runs YouTube for brands all day.
No, it's not an actual MBA. That's the joke. It's also more useful.
Taught by the team that grew the CareerFoundry blog past a million monthly organic visits and led YouTube growth at AJ&Smart and CareerFoundry. We do this for clients every day — this is the same playbook.
Three ways in.
Learn the basics by email
Five days, one short lesson a day: positioning, packaging, and the Week 1 one-pager to fill in yourself. The honest free sample, not a teaser.
Get the Starter KitSix weeks on your channel
The flagship. Live sessions, weekly projects, a pod of peers, and recorded feedback on your actual work — from the people who do this commercially.
See the next intakeFree live sessions, all year
Between cohorts we run open workshops — live teardowns, AMAs, one topic at a time. Recordings join the library; the conversation lives in our Slack.
See what's nextLive-first. Project-driven. Feedback you keep.
One live session a week
90 minutes, taught live, with your questions answered in the room. Every session is recorded and in your portal the next morning — chaptered, transcribed, rewatchable.
A project on your channel
No hypothetical case studies. Each week you apply the session to your own channel — your positioning, your titles, your scripts — and submit it.
Feedback from us — and your pod
We review your submission on camera and in writing. Your pod of four reviews it too — and you review theirs, which is where half the learning happens. All of it lands on your own feedback page.
A community that outlasts it
The cohort and its pods run in our Slack, alongside the operators and founders already in there. You keep your seat after the six weeks end.
Your work, your feedback, your pages.
Ed · your Week 1 reviewThe audience definition is strong — the promise under it is serving two people. 11-min video + notes on your page.
Every review becomes a page
Recorded video + written crit, on a page that's yours — not a message that scrolls away.
See a feedback pageA curriculum that grows weekly
Every live session becomes chaptered, transcribed lessons by the next morning.
See the course homeSix weeks. One system.
The same sequence we run when an agency client hands us a channel. Each week: one live session, one project on your channel, feedback from us — and a peer-review pass in your pod.
▸Week 1 Positioning & channel strategy Live · 90 min + project
- Project: your channel positioning one-pager — the document every later week builds on.
▸Week 2 Packaging: titles & thumbnails Live · 90 min + project
- Project: re-package three of your existing videos; pitch one new one.
▸Week 3 Scripting for retention Live · 90 min + project
- Project: script your next video's intro + outline; we tear it down on camera.
▸Week 4 The ecosystem: descriptions, chapters & distribution Live · 90 min + project
- Project: full upload pack for one video — description, chapters, distribution plan.
▸Week 5 Analytics & iteration Live · 90 min + project
- Project: audit your own last five videos; pick the one change with the biggest expected payoff.
▸Week 6 The system: pipeline, briefs & showcase Live · 90 min + showcase
- Final project: your channel operating plan, presented to the cohort.
Who's the Humble and who's the Brag?
Ed
Co-founder, Humble&Brag. Grew the CareerFoundry blog past 1M monthly organic visits. Runs content strategy for H&B's clients — the briefs, the positioning, the words.
Calum
Co-founder, Humble&Brag. Led YouTube growth at AJ&Smart and CareerFoundry. Runs the channel side for H&B's clients — packaging, retention, the numbers.
Both of us, live, every week. This isn't a course where the founder recorded a welcome video in 2023 and left.
One price. Everything in.
- 6 live sessions, recorded, chaptered and transcribed in your portal
- 6 rounds of written + on-camera feedback on your channel
- A pod of four peers — structured reviews every week, given and received
- Your own feedback pages — yours to keep after the cohort
- Slack seat alongside the existing H&B community, permanent
- Every template, brief format and checklist we use with clients
[Stripe Payment Link goes here. Seats capped per cohort so feedback stays real — cap TBC.]
The yMBA Starter Kit
Five days, one short email a day: positioning, packaging, the Week 1 one-pager to fill in yourself, our title format sheet, and a 20-minute lesson from the live curriculum.
[Kit form embed · tag: starter-kit · UTM per channel]
Is this an actual MBA?
No. It's six weeks, it's about YouTube, and nobody will call you "Doctor". It will, however, teach you more about growing a business on the world's second-largest search engine than any module we took.
How much time does it take?
Budget three to four hours a week: the live session, your project, and reviewing two pod-mates' submissions. The peer reviews aren't homework garnish — giving feedback is where half the learning happens.
What if I can't make a live session?
Recordings land in your portal the next morning, chaptered and transcribed. But the live room — questions, teardowns, other people's feedback — is most of the value. Come live if you can.
Do I need an existing channel?
It helps, because every project runs on your real channel. Starting from zero is workable — Week 1 and 2 are exactly where you'd want to be starting from anyway.
Who is this not for?
Anyone after "viral growth hacks", faceless-channel schemes, or passive income mythology. This is the boring, compounding, works-for-actual-businesses version.