Coming [2027 — placeholder] · Live cohort · Waitlist open

The yMBA Founder Track.

You know how to grow a channel. This is the course on selling that as a business: the offer, the price, the first client, the retainer — and the operations that stop the agency eating you alive. Taught by two people who built one.

Still not an MBA. Still more useful. Now with invoices.

Running a client shoot — presenter, teleprompter and camera
Client shoot day — the job this track teaches you to sell

From strategist to founder.

The yMBA teaches you to run YouTube for a company. The Founder Track is for the moment you realise you could run it for several — and get paid properly for it. yMBA grads, in-house strategists going independent, freelancers who want retainers instead of gigs.

01

The offer

What you actually sell (hint: not "videos"), who to, and the positioning that makes you the obvious call instead of the cheapest quote.

02

Pricing & the first client

Retainer maths that survives contact with reality, the proposal that wins, and how we landed our first client without a portfolio.

03

Delivery that scales past you

Briefs, editors, client portals, the weekly rhythm — the machinery so the second client doesn't cost you your evenings.

04

The boring bits, honestly

Contracts, scope creep, churn, saying no. Everything we wish someone had told us in year one — with the templates we use now.

Ed running a client workshop at the sticky-note wall
Running the room — client workshops are part of the service you’ll sell.

First to hear. First seats.

Founder Track · Cohort 1 · [date TBC]

Format and price to be confirmed — expect a live, project-based cohort in the yMBA mould, capped small. Waitlisters get first pick and the early price.

[Kit form · tag: founder-waitlist · UTM per channel]