Curriculum / My feedback / Week 1
Alex — Week 1 review
The short version: the audience definition is genuinely strong — "operations leads at 20–200-person agencies" is specific enough to write for. The channel promise underneath it is still trying to serve two audiences, and that's the thing to fix before Week 2, because packaging inherits every ambiguity you leave here.
What's working
The competitive scan is honest — you've named channels that are actually competing for your viewer's next click, not just channels in your industry. And the "one question this channel answers" line is 80% there; it just answers it for two different people.
What to change
Split paragraph two. "Helping agencies run better ops and helping freelancers go full-time" is two channels wearing one trench coat. Pick the agency audience (your proof, your network, and your offer all point there) and park the freelancer angle as a later spin-off, not a founding promise.
Do this next
Rewrite the one-pager's promise line for the agency audience only, and bring both versions to Thursday's session — we'll put the before/after on screen (say the word if you'd rather we didn't). Then start Week 2's project from the new line: the three videos you re-package should all be ones that serve it.
From your pod
Questions on this? Thread it in #cohort-1 — that way everyone gets the answer.