yMBA · Cohort 1 · Week 2 of 6
Welcome back, Alex.
This week is packaging: titles and thumbnails. Your Week 1 feedback is in — worth a read before Thursday's session.
Completed 0 of 24 lessons
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Next live session
Thu 7 Aug · 17:00 UK
Week 2 — Packaging: titles & thumbnails.
Join on Zoom · add to calendar
Current project
Re-package 3 videos
Due Wed 6 Aug, 18:00 UK — submit in #cohort-1-submissions.
Your pod
Priya · Sam · Jo
Review 2 pod submissions by Thu — giving feedback is half the course.
Latest feedback
Week 1 · Positioning
Recorded review from Ed + notes from your pod. 11 min + written.
Curriculum
Week 1 — Positioning & channel strategy 4 lessons · done when ticked
- ✓Live session recording — positioning for business channelsRecording88 min
- ✓Slides & transcript10 min read
- ✓Project brief — your positioning one-pagerProject—
- ✓Feedback session recording — cohort teardownsRecording52 min
Week 2 — Packaging: titles & thumbnails 4 lessons
- ✓Live session recording — packaging that earns the clickNew91 min
- ✓Slides & transcript12 min read
- ✓Project brief — re-package three of your videos + 2 pod reviewsProject—
- ✓Feedback session recordingRecordingDrops Fri
Week 3 — Scripting for retention 4 lessons
- ✓Live session recordingRecording—
- ✓Slides & transcript—
- ✓Project brief — script your next intro + 2 pod reviewsProject—
- ✓Feedback session recordingRecording—
Week 4 — The ecosystem: descriptions, chapters & distribution 4 lessons
- ✓Live session recordingRecording—
- ✓Slides & transcript—
- ✓Project brief — one full upload pack + 2 pod reviewsProject—
- ✓Feedback session recordingRecording—
Week 5 — Analytics & iteration 4 lessons
- ✓Live session recordingRecording—
- ✓Slides & transcript—
- ✓Project brief — audit your last five videos + 2 pod reviewsProject—
- ✓Feedback session recordingRecording—
Week 6 — The system: pipeline, briefs & showcase 4 lessons
- ✓Live session recordingRecording—
- ✓Slides & transcript—
- ✓Final project — your channel operating planProject—
- ✓Showcase recordingRecording—