Curriculum / Week 2 — Packaging / Live session recording
Packaging that earns the click
Chapters
00:00 Why packaging comes before production · 09:12 The title formats that keep working · 27:40 Thumbnails: three concepts, one rule · 48:05 Live teardowns: cohort channels · 74:30 This week's project, explained
Slides & transcript
Read the full transcript (cleaned) · 12 min
[In production: the session transcript, run through the house transcript-cleaning process, with speaker labels and slide references. Lives in the same markdown file as this page.]
This week's project
Re-package three of your existing videos. New title (two options each, different formats), new thumbnail concept (sketch or rough is fine — concept beats polish), and one line on why the original underperformed.
Then review two pod-mates' submissions — what would you click, what would you scroll past, and why. One honest paragraph each; giving feedback is half the course.
Submit in #cohort-1-submissions by Wed 18:00 UK. Feedback lands on your feedback page by Friday.
Stuck on which three videos? Pick the ones whose topic deserved better than its click-through rate. The retention graph tells you if the video failed; the CTR tells you if the packaging did.